Marketing Professional Area of Focus
Sofaer’s Professional Areas of Focus (PAF) in Marketing provides students the opportunity to advance their marketing management skills via course work and practicum options in the field.
To successfully complete a PAF, students must take at least 5 elective credit units in a single PAF concentration. PAF’s are unofficial concentrations that will not appear on academic transcripts. Students will, however, receive a Letter of Completion upon graduation.
| Course | Credits |
| Consumer Behavior | 1 |
| *Introduction to Intellectual Property | 1 |
| Marketing Strategy | 1 |
| Practical Entrepreneurship in the Start Up Nation | 1 |
| Pricing Policy | 1 |
| Research Methods in Markets & Organizations | 1 |
| Sales Management | 1 |
| Sofaer Academic Internship | 1 |
| Trends | 1 |
Note: PAF-specific courses subject to change. Course times may conflict. Students are advised to preemptively coordinate courses with their Program Coordinator and are ultimately responsible for ensuring they meet course prerequisites before enrollment.
PAF Highlight Opportunities
IMBA Internship Program
Academic and/or paid internships offer Sofaer IMBA students the opportunity to apply their academic knowledge in a real-world business setting. In doing so, students are exposed to real business challenges and practices which enable them to gain additional work experience and leverage their professional background.
