The Marketing Innovation Forum – Telling the Story of Innovation in a Traditional Industry

The third year of activities of the Marketing Innovation Forum starts out with a meeting that hosts speakers from leading firms in Israel’s vibrant economy – Osem, Caesarstone, Wissotsky, R&Y, and more.  The main lecture will be on the story of how Osem re-invented its flat pretzels – a brilliant move that changed an entire market.

Registration is open to Faculty of Management students.  To receive an invitation, please write “Recanati student” in the box titled “Company”.  The number of places is limited and not too many are left.  For details and to register, click here